As the economic disruption caused by the ongoing pandemic continues, Canadian businesses continue to struggle to make ends meet — with only 26% of small businesses reporting sales volumes that are in the normal range.

To recover from COVID-19 related setbacks and move forward in a way that produces real improvements in bottom-line health, businesses of all sizes have to pay closer attention to their return on investment (ROI).

Small- and medium-sized businesses (SMBs) and enterprise-level organizations alike must begin to target areas of savings — specifically in regard to the purchase of equipment, whether for the office or the factory floor.

Typically, the purchase of office equipment requires businesses to make a large capital investment upfront, diverting crucial capital resources from other mission-critical needs. Determining whether the outlay of cash is worth it will depend on whether or not the ROI is high enough.

Now, what if you could reduce the amount of that initial purchase price and ensure a higher ROI on that equipment? That is exactly what you can offer your clients with the purchase of a refurbished printer.

Refurbished Printers — Your Clients’ Answer to Bottom Line Savings

Businesses, large or small, need to pay extra attention to their bottom lines, their capital expenditures, and their ability to maintain a competitive stance in our current economy and marketplace.

Refurbished printers offer a portfolio of advantages to help your customers get the equipment and performance they need to keep business running smoothly, while making the best possible investment to keep their balance sheet healthy.

Here are just a few examples:

1. Sustainability to Elevate Your Corporate Responsibility Profile

While sustainability doesn’t immediately come to mind when thinking of bottom-line benefits, it should. Consumers are increasingly interested in investing in companies that are moving toward a more sustainable future.

Refurbished printers keep plastic and metal waste out of landfills and help preserve precious natural resources.

One study underscored the refurbished printers’ value in contributing to ethical consumption and the lowering of environmental impact by proving that each refurbished machine produces an impact equal to just 1/5 of brand new equipment.

2. Lower Initial Investment and Ease of Use

New technologies might seem enticing, but they pose two problems. One is the high cost of the initial investment and the second is the probability that using — and serving — the machine may be more complex.

Refurbished machines rely on known technologies that are familiar to most service personnel, allowing quicker service timeframes for less downtime.

Additionally, the lower up-front cost may allow your business clients to streamline their entire fleet, replacing a confusing mix of makes and models for a simplified and unified fleet that is easier to use and maintain.

3. Access to Aftermarket Supplies for Lower Operating Costs

Not only can a refurbished printer lower the initial cost of investment, but it can significantly reduce the cost of ownership to further increase ROI.

Ownership costs include paper, maintenance, and ink and toner. Of these, ink and toner deliver the hardest hit to the budget.

New printers with brand-new technology may not have cost-saving aftermarket supplies available until makers of remanufactured cartridges perfect a product. Fortunately, refurbished printers have been on the market long enough to have high-quality remanufactured cartridges available for their make and model, saving clients up to 30% on their ink and toner costs.

Choose Clover Imaging Group’s Refurbished Printers and Help Your Clients’ Businesses Thrive

If you are a reseller looking to improve revenue growth while helping clients make smart bottom-line choices that will help their business maintain a competitive edge, refurbished printers are a good investment.

With our strong partnerships with industry-leading printer manufacturers, we can source the best-selling printers that can bring your clients maximum value and a higher ROI than new printers — with less risk to their balance sheets.

The ability to achieve fleet consistency; have access to parts, service, and lower-cost supplies; and add strength to their corporate responsibility profile will ensure your business clients do more than simply survive this downturn.

And, adding refurbished printers to your revenue stream will augment and complement your current offerings, allowing you to more fully meet your customers’ demands for increased trust and loyalty.

Bring the advantages of selling refurbished printers to your business — and your clients. Contact a Clover Imaging Group representative now and get started today.