Clover Imaging Blog

What Are Effective Ways to Build Customer Loyalty?

Created: May 16 2019 By: Chris Sinibaldi - SVP TechLink Services

 

Competition is fiercer than ever in today’s hyper-connected online marketplace. Not only do you have local competitors to worry about, but there are also major national and global organizations...

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What Exactly is HubSpot?

 

Before you can really understand exactly what HubSpot is and why it matters, you first need to understand the problem it was built to solve. For years, marketing in general was a very impersonal...

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GSA Launches New Survey Tool for FSSI OS3

Created: May 09 2019 By: Steve Noyes

We salute and applaud the GSA Executive Team in Region 2 for their hard work developing and deploying the new Pilot Survey Tool for FSSI OS3.

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Common Website Mistakes (and How to Fix Them!)

Created: May 02 2019 By: Matt McGuire

Copier dealers occupy a special place when it comes to digital marketing. Imaging equipment is notoriously complex, yet users demand simplicity. The same is true of marketing materials for print...

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Image SEO: Use Images to Help Ranking in Search Engines

Created: April 30 2019 By: Clover Imaging

It’s easy to overlook how important images are for search engines and their users. Many content marketers focus exclusively on long-form articles and essays, relying on wit and rhetoric to get the...

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How Does Local SEO Work? What You Need to Know

Created: April 25 2019 By: Matt McGuire

What is Local SEO? Breaking It Down

At its core, the concept of local SEO is about more than just website ranking. It's about increasing the search visibility for businesses within the...

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Managed Print Services Assessment Tools

Incorporating managed print services into your client's business operations should not be a question of if it’s necessary, but rather of when they should do it. A properly designed and executed...

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Which Ranking Factor Will Matter Most to SEM Campaigns? (And How Can It Help Generate Leads?)

Created: April 18 2019 By: Clover Imaging

Search engines are constantly adjusting and fine-tuning their algorithms to provide their users with better, more comprehensive content. But there is another challenge that represents an even...

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How to Sell Managed Print Services

According to one recent study, only about 20% of smaller businesses use managed print services in the modern era. Of those that don't, approximately 35% say that they will either "definitely" or...

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Leverage Popular GSA Web Sites to Design Data Driven Strategy

Created: April 10 2019 By: Steve Noyes

For some dealers that are either curious, new, or have applications pending for 75, much detail is in the public domain and visible through GSA web sites. This blog identifies popular resources to...

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